Sutton - Québec celebrates brokers and franchisees for its 25th anniversary
MONTREAL, February 3rd, 2020 — It is during the Sutton’s Got Talent show, with more than 600 guests gathered at the Sheraton de Laval, that Sutton - Québec celebrated last thursday its 25 years of activity as one of the only privately owned real estate franchisers among the large banners organized in the Quebec market. For the occasion, Mrs Julie Gaucher and Mr. Christophe Folla, the two co-founders of Sutton - Québec, wanted to put brokers and franchisees in the spotlight in order to highlight their contribution to the group’s success. The event also marked the launch of the “Your Dream. Our Passion” advertising campaign.
"The format of the event was a talent show where all the spotlight was on our brokers and franchisees, like real stars, to give them the chance to express their talent and passion. We wanted to make them shine, because they are the ones who, on a daily basis, make our customers' dreams come true by helping them become homeowners.", says Mrs Gaucher, Vice-president and Co-founder of Groupe Sutton - Québec Inc.
This event kicked off the launch of the “Your Dream. Our Passion”. The campaign, which takes place throughout Quebec in traditional signage, emphasizes the values of support and passion that make brokers real partners for their clients.
"In 25 years, we have never raised advertising funds from our brokers and franchisees. Sutton - Québec has become known for its approach and its human values, which place the broker and his client at the centre of every transaction. It is this philosophy that allowed us to position ourselves as a leader in the real estate market after only 5 years of existence, in number of brokers and in market share. So we decided to dedicate this ad campaign to them to thank them for their trust and loyalty.”, says Mr. Folla, President and Co-founder of Sutton – Québec.
Sutton - Québec is a real estate banner established in Québec since 1995. In Quebec and Ottawa, the group now has more than 20 franchisees, 1,500 real estate brokers and 70 points of service to welcome their many clients and partners. This represents more than 22,000 transactions annually. Sutton - Québec is the only group in the market that operates under a 100% commission formula for its brokers. In Canada, Sutton has over 7,000 brokers and 200 offices across the country.
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