30+ years in business
In 1982, groupe sutton was founded in Vancouver by two partners, Scott Shaw and Lance Tracey, who had designed a personalized service strategy to run their real estate office. After attaining tremendous success, they decided to franchise their business.
But why chose Sutton as a name? Simply because as Mr. Shaw is from Chinese origin and tends to have difficulty pronouncing the letter “R”, they settled with “Sutton” – which they also chose because it did not have any specific meaning. They had no idea that they would later have franchises in Québec!
Since then, Sutton has had a large influence on the entire real estate industry because they base their principles on deriving power from the relationship between the brokers and their clients. Their values are built upon keeping the broker, instead of the real estate company, at the center of each transaction.
In 1995, Sutton expanded to Quebec with the help of Mr. Christophe Folla and Mrs. Julie Gaucher, who both saw great potential through the Sutton brand to serve those wanting to buy or sell property. With passion for real estate and human values, they created groupe sutton – québec.
Without any corporate advertising, Sutton managed to place in the highest ranking for both market share and number of brokers. They attained this status within their first 5 years of operations and are still in this strong position today.
Twenty years later, Mr. Folla and Mrs. Gaucher are now accompanied by over 20 franchises, 1500 real estate brokers and 70 sales outlets. Together, they welcome numerous clients and partners and incur more than 22,000 transactions annually.
groupe sutton – québec offers 100% commission to its brokers. The philosophy behind this policy is that charging the least amount of fees possible to brokers allows them to benefit and enjoy the fruits of their labor. In return, they offer quality services and support to their 1500 brokers.
groupe sutton – québec was a first mover in many areas and continue to be at the forefront of technological developments:
- First Canadian real estate network to believe in the power of the internet and have its own domain name and website.
- First to assign email addresses to all their brokers.
- First to offer an extranet and tools exclusively for real estate brokers.
- First to have an application for iPad and iPhone. Winner of Special Mention for Real Estate Apps in 2010 by Apple.
- First to provide compensation earned from mortgages in financial institutions to real estate brokers.
groupe sutton – québec is extremely involved with associations, such as the OACIQ, and Real Estate Boards to protect the interest of the profession. Additionally, Sutton is the only real estate franchise to own a brokerage agency for 34 years at the same address. This office happens to also be one of the top five brokerage offices in the Greater Montreal area in terms of productivity and revenue earned per broker.
Today, 1500 brokers affiliated with groupe sutton – québec work and follow values of integrity, professionalism, loyalty, commitment, collaboration, competence and leadership.
With over 8,000 brokers and 200 offices across Canada, there is always a Sutton nearby to serve you!
We invite you to contribute to this beautiful story!