ANNIE-SOLEIL PROTEAU CHOOSES SUTTON
ANNIE-SOLEIL PROTEAU CHOOSES SUTTON
The popular TV and radio personality joins forces with the Quebec real estate leader for its next ad campaign
Montreal, December 18, 2017 – For its next billboard campaign, Sutton (Québec), Services Immobiliers inc. is proud to be partnering with popular TV and radio host Annie-Soleil Proteau. The campaign, titled "Moi, j’ai choisi Sutton," will be rolled out over several weeks in the Montreal and Quebec metropolitan areas, starting at the end of 2017.
It was after her own rewarding personal experience with the Sutton real estate network that Annie-Soleil agreed to join forces with a brand built on solid values. "A lot of my childhood was spent at my grandparents' house. It was my getaway and a second home. A few months ago, my grandmother was forced to leave the house she loved so much. Moving into a residence, with a fragile health, was scary for her. So I offered to buy her house. That way, she could come home whenever she wanted. It was not a transaction. It was not about concrete and bricks and money. It was very emotional. I needed someone I could trust to walk us through this emotional whirlwind. I chose a broker who was not only a real estate expert, but also someone who understood what we were going through. I am very grateful for my broker's immeasurable skill, advice and attention to our needs. I chose Sutton, and I will choose them again in the future," the star explains.
"I was moved by Annie-Soleil's story, and I know our network provided her with the attentiveness, compassion, advice and expertise she needed. Buying or selling a home remains, for the vast majority of people, the most important transaction they will carry out in their lifetime. Having expert guidance from someone you can fully trust, who even shares your values, is a tremendous advantage and, without a doubt, it makes a huge difference. Our team is very proud to have Annie-Soleil on board, and it's gratifying to know her experience with one of our brokers proved so satisfying she agreed to be associated with our brand," explained Julie Gaucher, Vice-President and Chief Operating Officer of Sutton (Québec).
- Advertiser: Sutton (Québec), Services Immobiliers inc. – Julie Gaucher
- Agency: OUTFRONT Media – Meyer Serfaty
- Creation: OUTFRONT Media – Jean-Charles Daumas
- Consulting: NATIONAL Public Relations – Sabrina Duguay
- Media: NATIONAL Public Relations – Raphaël Melançon, Sabrina Duguay
About Sutton (Québec)
Founded 23 years ago, Sutton (Québec), Services Immobiliers inc. is now one of the top names in Quebec's real estate industry. Working from 65 offices throughout the province and in Ottawa, its 1,450 brokers use their vast knowledge of the real estate market to ensure their clients an optimal real estate experience. As the first real estate brand to be both franchisor and franchisee, Sutton (Québec) has broken new ground in the industry with countless innovations since 1995. Visit www.suttonquebec.com for more details.
Source: Sutton (Québec), Services Immobiliers inc.
Information and interview requests: Raphaël Melançon
514-843-2315
